Samantha Cahn on why she chose the creative events industry over law

Samantha Cahn, winner of the inaugural David Grant Creativity Project, completed an arts/law degree but then chose not to go down the traditional legal path. Here she shares what she loves most about the events industry and why her decision to pursue creativity was reaffirmed by a trip to C2 Montreal.

Meet the planner: Georgie Baker, Nectar Creative Communications

Georgie Baker is as passionate about the events industry as they come. With over 20 years of event experience under her belt, Georgie has thrown events of all sizes in all locations, from deserted warehouses to glass marquees via canal boats, private homes to aquariums.

Opinion: Creating Win Win Events

Every now and again you have the pleasure of getting to work on events that just work out to be a win win for all involved, writes Alison Jack from Admire Events

What’s Hot and What’s Not

The events industry is fast-paced and ever-changing, so we’ve compiled a quick list for you to stay up-to-date with key trends that you should incorporate, and the outdated that you should ditch.

Meet the Planner: Luli Adeyemo, Best Case Scenario

Prior to running her own events business Best Case Scenario, Luli worked for Gartner heading up their Asia / Pacific conference business.  During this time Luli grew the APAC event business by a staggering 250 per cent. Learn more about her career journey here.

Meet the Planner: Romina Izzo, Travel with a Twist

Imagine this: You’re in Italy with a corporate group of 85 and a tight schedule you’ve got to follow. En-route to the event, a flash flood has caused roads to close but your delegates NEED to get to the event. Do you panic? Romina Izzo didn’t. She got them there on time, too. Learn more about Travel with a Twist’s founder right here.

Meet the Planner: Marianne Edmonds, Director, Loud Events

She can fire dance, wrangle royals, move thousands of people with ease, and solve problems all the while throwing killer events — meet Marianne Edmonds, one of the two powerhouses behind Queensland-based agency Loud Events.


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