“You Event. You Learn”: Ideas Academy presented by Spice at AIME 2024

Bruce Keebaugh, co-founder of hospitality and events company The Big Group, and Katerina Grant, director of creative agency Kat&Co, are presenting a session showcasing real examples of successful events, highlighting the strategies, challenges and outcomes to inspire and educate fellow event planners at the Ideas Academy presented by Spice at AIME 2024.

For the first time, Spice is presenting the Ideas Academy at AIME 2024 – to be held on 20-21 February at the Melbourne Convention and Exhibition Centre – with keynote speaker sessions and panel discussions delivering expert information and knowledge sharing about the events industry.

Each Ideas Academy presented by Spice session will be delivered silently via individual headphones, with high-quality, informative content providing practical takeaways for attendees to implement in their businesses.

Topics covered include event marketing, sustainability, food and beverage, entertainment, team building, First Nations culture and wellness.

Katerina Grant from Kat&Co.

On Wednesday, 21 February, from 9.45am to 10.15am, Bruce (pictured, above) and Katerina will present the “You Event. You Learn” session, where they will impart their experience and knowledge about running successful events.

Ideas Academy presented by Spice sessions are free for all AIME attendees without booking.

Registrations for AIME 2024, which runs from 19-21 February, are now open at aime.com.au.

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