Ideas Academy presented by Spice at AIME 2024: Katy Aldrich

Katy Aldrich, general manager of Australia and New Zealand for SongDivision, is presenting a session on innovative team building at the Ideas Academy presented by Spice at AIME 2024.

For the first time, Spice is presenting the Ideas Academy at AIME 2024 – to be held on 20-21 February at the Melbourne Convention and Exhibition Centre – with keynote speaker sessions and panel discussions delivering expert information and knowledge sharing about the events industry.

Each Ideas Academy presented by Spice session will be delivered silently via individual headphones, with high-quality, informative content providing practical takeaways for attendees to implement in their businesses.

Topics covered include event marketing, sustainability, food and beverage, entertainment, team building, First Nations culture and wellness.

On Tuesday, 20 February, from 12.15pm to 12.45pm, Katy will present the “Beyond Traditional Team Building” session.

It will uncover innovative and modern approaches to team building to foster strong bonds and collaboration. The session will include:

  • The psychology of team dynamics.
  • Building and maintaining trust, communication and engagement among team members in remote and virtual work environments.

Katy is a powerhouse in the world of music-fuelled team building and employee engagement. With a career that includes managing global events for the Dallas Cowboys Cheerleaders and working with international artists such as Aerosmith and Usher, she brings experience and passion to her role.

Katy is dedicated to creating unforgettable musical experiences, connecting people and strengthening bonds within organisations.

Leading her talented team, Katy’s unwavering commitment to innovative programs and ideas has seen her deliver meaningful and exciting programs and events to more than 10,000 executives worldwide, enhancing their workplace culture through the transformative power of music.

Ideas Academy sessions are free for all AIME attendees without booking.

Registrations for AIME 2024, which runs from 19-21 February, are now open at

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