AIME 2024 kicks off in Melbourne

The 2024 Asia Pacific Incentives and Meetings Event featuring buyers from around the world is underway in Melbourne.

Held at the Melbourne Convention and Exhibition Centre, AIME 2024 will play host to more than 600 buyers from around the world, as well as welcoming 3500 visitor buyers and 570 exhibitors from the business events industry.

AIME 2024 also features a dedicated zone for the world’s boutique experience makers. It will showcase more than 20 operators offering bespoke, customisable experiences.

Another new zone for 2024 is the DMC Network, which brings together destination management companies from across the world.

For the first time, Spice is presenting the Ideas Academy at AIME 2024 – to be held on 20-21 February – with keynote speaker sessions and panel discussions delivering expert information and knowledge sharing about the events industry.

Each Ideas Academy presented by Spice session will be delivered silently via individual headphones, with high-quality, informative content providing practical takeaways for attendees to implement in their businesses.

Topics covered include event marketing, sustainability, food and beverage, entertainment, team building, First Nations culture and wellness.

Ideas Academy presented by Spice sessions are free for all AIME attendees without booking.

Registrations for AIME 2024, which runs from 19-21 February, are now open at

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