Yahoo!7 has entered into a partnership with Australasia’s rapidly growing entertainment listings and ticketing platform, Eventfinder, bringing over 3500 live listings across Australia available to the Yahoo!7 audience.
The partnership will include the integration of Eventfinder’s comprehensive music, entertainment and cultural events calendar across Yahoo!7’s The Hype and Lifestyle sites.
“This new partnership with Eventfinder means that Yahoo!7 can extend our existing content offering to include local event listings,” said Damon Scarr, commercial director for Yahoo!7. “The partnership helps us to build on the existing utility and transactional capability we provide through the Yahoo!7 Network.”
Adam Zammit, CEO and founder of Peer Group Media said “We’ve seen demonstrable growth in live entertainment in recent years, yet there wasn’t a single website that Australians could go to, to find out what events are on locally in music, the arts, sport, theatre or culture. Eventfinder solves this problem, while giving event promoters and venues a national platform to market and ticket their events. Together with Yahoo!7, we plan to bring a huge range of events to millions more Australians.”
Eventfinder provides Australian event promoters and venues with a free national marketing platform across all genres of events along with an integrated, easy to use ticketing solution.