Tourism Noosa announces new CEO

The announcement follows an extensive recruitment process to find a new CEO.
Steve McPharlin steps into the role of CEO at Tourism Noosa.

Local tourism leader Steve McPharlin has been appointed as CEO of Tourism Noosa.

The announcement follows an extensive recruitment process for a new CEO, which included nearly 200 applications from across Australia and further afield.

McPharlin has worked with Tourism Noosa for several years as chair of Tourism Noosa, and is also area manager at Mantra Group.

“I am thrilled to be stepping into this role and am passionate about ensuring we have a sustainable tourism base that is prosperous and progressive for the Noosa region,” says McPharlin.

Tourism Noosa deputy chair Elizabeth Reynolds says the appointment was made unanimously by the board, who regard McPharlin as a passionate and dedicated promoter of the region.

“Steve has been working closely with the Tourism Noosa team for the past seven years as chair and in various management roles for many years across the tourism, hospitality and accommodation sectors,” she says.

“He is in a unique position to hit the ground running and an initial 12-month contract will commence on October 29, with a focus on meeting a range of strategic short-term goals.”

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