StayWell Holdings announces major expansion plans

The expansion of StayWell’s portfolio in the Australian market will result in the management company overseeing five hotel brands and chains.

StayWell Holdings has announced its ambitious global development plans to expand its current 84 locations to 250 in the next decade, with a key focus on the Australia market.

Part of the international conglomerate Seibu Holdings Inc, StayWell Holdings is one of the largest hotel management groups in the Asia Pacific.

A cornerstone to the local expansion of the StayWell portfolio is the introduction of two new brands to market, Park Proxi and Park Regis by Prince, within the next 24 months. In addition, StayWell will manage the expansion of global hotel brand The Prince Akatoki into the Australian market, slated to open in Sydney by 2025 and Melbourne by 2026, as part of the brand’s plan to cement itself in key gateway cities globally.

A new concept in hotel management, Park Proxi hotels are designed to create a truly local hotel experience by allowing hotel owners to co-create and customise the hotel they desire, while Park Regis by Prince will provide an evolution of the existing Park Regis brand.

Offering a premium yet accessible hotel experience, Park Regis by Prince will fuse the Australian and Japanese heritage of the Park Regis and Prince brands, whilst celebrating local influences. This approach is reminiscent of the stunning five star The Prince Akatoki Hotel London, the first of its kind globally, and will also be evident with the opening of Australia’s own The Prince Akatoki hotel in the next three years.

In addition to introducing the three new brands to Australia, StayWell has also allocated significant funds for upgrades to existing properties in Sydney, Melbourne, Launceston, and Pokolbin, with future refurbishments planned for their Blue Mountains and Townsville hotels in 2023.

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