Accor to debut Pullman brand in Tasmania

Australia’s largest hotel operator, Accor, has announced it is bringing a Pullman hotel to Launceston, the first for the brand in Tasmania.

The $45 million five-star Pullman hotel will be housed in a regenerated heritage-listed building overlooking the city and Tamar River. It will feature 139 rooms with restaurants, bars, and meetings and events spaces.

It will be the first hotel project for Tasmanian urban regeneration specialists Red Panda Property, with Accor to manage the property when it opens in the first half of 2027.

The hotel design is by DKO and it will combine the existing heritage building and new-build components. The top of the hotel will feature a rooftop bar showcasing local produce and wines from Tamar Valley.

Red Panda Property is a Tasmanian company that specialises in urban regeneration projects that deliver positive social, cultural and economic returns for communities.

“Preserving Launceston’s heritage is our foremost consideration,” says Red Panda Property owner and director Andrew McCullagh.

“Our plans to regenerate the area will enable visitors to enjoy a rich combination of history and modernity in the one precinct.

“With Queen Victoria Museum and Art Gallery and Royal Park as neighbours, we will build a natural linkage to other recent developments and the Seaport precinct, where guests can take river cruises.

“We anticipate Pullman Launceston becoming a food and entertainment hub for the region, with the rooftop bar being a must-visit venue for locals and travellers.

“This is our first hotel development and we are very pleased to be partnering with Accor, which has unprecedented experience working in the Launceston market.”

Pullman Launceston will be Accor’s sixth hotel in the city, which was named a UNESCO City of Gastronomy – one of only 36 cities worldwide – in 2021.

“This will be an outstanding hotel,” says Accor Pacific chief operating officer, PM&E, Adrian Williams.

“The international brand recognition of Pullman will help attract tourists and conferences to Launceston.

“With nature and food-based tourism being powerful drivers of travel, Launceston and Tasmania has so much to offer domestic and international travellers.

“The Tasmanian brand is globally admired as being synonymous with excellence, purity, sustainability and premium quality, and with Launceston attracting new direct air services, the arrival of Pullman can further energise the state’s tourism sector.”


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