At Sydney’s recent Autumn Racing Carnival, event management specialists Event Planet drew the crowds with its show-stopping brand activations for Moët Hennessy and Tabcorp.
Taking place on 3 April and 13 April 2019, the activations provided engaging experiences for guests, who took to social media to share their snaps.
The Tabcorp Oaks Lawn Marquee catered for over 300 guests and featured a menu designed by Matt Moran and the team at Chiswick restaurant.
The marquee interior featured navy blue and gold trims with oversized floral prints adding pops of colour.
A live sketch artist delighted guests with portraits and the custom-built walling provided extensive race coverage on 17 plasma screens and of course ample electronic betting facilities.
Over on the members’ lawn area, the Moët & Chandon pop-up bar created many a #moetmoment for racegoers.
Event Planet made sure there were plenty of photo moments for maximum coverage, including an oversized photo frame, a Moët piccolo vending machine and a four-storey gold champagne bottle tower.
Meanwhile, the Chandon S pop-up bar featured a bold and bright floral swing seat for photos.
Event Planet has been producing racing carnival marquees for more than seven consecutive years. Each year the team creates new activations and experiences for maximum engagement.
“In 2019, people don’t want the same-old,” said Event Planet managing director Amy Merriman.
“Guest demands are increasing and they expect these events to filled with jam-packed moments. Our key focus is providing a premium experience for guests, with consideration at all touch points.”
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