AIME 2024 to be the ‘biggest in a decade’

With more than 33 countries represented, AIME 2024 has cemented its position as one of the premier events on the global business events calendar.

Asia Pacific Incentives and Meetings Event (AIME) said the 2024 event will be the biggest held in a decade.

Hosted at the Melbourne Convention and Exhibition Centre from February 19 to 21, the event will host more than 600 buyers from around the world, welcome 3500 visitor buyers and 570 exhibitors from various business events sectors.

AIME Event Director, Silke Calder, said buyers will be hosted from Australia, New Zealand, South-East Asia, North Asia, India, USA, Canada, Europe and the UK.

“Off the back of our incredible 30th anniversary AIME in 2023, this year we return even bigger and better than ever,” Ms Calder said.

“We are excited to welcome the business events community back to Melbourne and are thrilled with the incredible support we’ve received from international destinations along with Australia’s convention bureaus – every state in Australia will be represented at AIME next month.”

For the first time at AIME, in 2024 there will be a dedicated zone for the world’s boutique experience makers. The Boutique will showcase more than 20 operators offering bespoke and highly customisable experiences.

Another new zone for 2024, the DMC Network will bring together Destination Management Companies from all over the world. 

The Ideas Academy presented by Spice session will be delivered silently via individual headphones, with high-quality, informative content providing practical takeaways for attendees to implement in their businesses.

Topics covered include event marketing, sustainability, food and beverage, entertainment, team building, First Nations culture and wellness.

Rebecca Grace, general manager of Sydney-based Centre for Inclusive Design, is presenting a session on event accessibility and inclusivity at Ideas Academy presented by Spice at AIME 2024.

Lauren Hayward, owner and managing director of Forum Group Events and Marketing is presenting a session on event marketing essentials at the Ideas Academy presented by Spice at AIME 2024.


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