Large-scale events are well and truly back on the agenda in the Northern Territory, with the region holding its largest-ever music festival this month.
Held in Darwin on 15 May, BASSINTHEGRASS spanned 12 hours of non-stop entertainment, with 14,000 interstate and local visitors in attendance.
Among the attendees were a group of business events delegates, taking part in the 2021 Meet Darwin familiarisation trip that was organised by Northern Territory Business Events in partnership by the Darwin Convention Centre and NT Tourism.
Held over four days, the famil included a range of cultural, historic and nature-based experiences, as well as business sessions and networking events to give event planners the opportunity to engage with industry partners.
In addition to VIP access to BASSINTHEGRASS, program highlights included an exclusive dinner showcasing Darwin Convention Centre’s Seven Seasons dining experience, a visit to Litchfield National Park with Ethical Adventures, a harbour cruise with Sea Darwin and dinner at Wharf One Food & Wine.
Darwin Convention Centre general manager Peter Savoff said the famil was an opportunity to showcase how the region comes together to welcome and support business events.
“The Meet Darwin program allows event planners to experience first-hand both the world-class facilities and capabilities of the Darwin Convention Centre and the diverse and iconic experiences we offer as a destination,” he said.
The famil is part of the territory government’s long-term Business Events Strategy to 2030, including the Northern Territory Business Events Support Fund.
“The Northern Territory is a competitive, distinctive and iconic destination to host business events and offer experiences that are different in every sense,” said Acting Minister for Tourism and Hospitality Chansey Paech.
“The Territory Labor Government’s Turbocharging Tourism investment in business events attraction has already secured 94 business events which are expected to deliver an estimated $63 million in delegate spending to the local economy.”