A new Destination Management Plan (DMP) for the NSW Central Coast region was launched by Central Coast Tourism last week (July 26)
This DMP was developed in partnership with the local industry, government and Central Coast Tourism, resulting in a unified vision for the tourism industry over the next three years. The theme which came through loud and clear from this process is the Central Coast has significant natural assets which should be more heavily marketed to attract visitors to the region.
The NSW Central Coast Destination Management Plan can be downloaded for free from the Central Coast Tourism website
The Chairman of Central Coast Tourism, Barton Lawler, endorsed the DMP and confirms that in order for the Central Coast industry to progress and remain competitive, the region required a strong, united strategic direction and the DMP has provided this vision.
The next phase in the DMP is its implementation, which will take place over the next three years. Implementation will increase the recognition of tourism as a major source of economic and regional development by government and the private sector; assist with the alignment of local, regional and state strategies affecting the tourism industry; and serve as a useful tool for tourism operators, researchers, investors and stakeholders in their planning efforts. substantiated Philpot.
The Destination Management Plan is available to download by clicking here.