Brisbane turns itself ‘Inside Out’ for tourism

Brisbane Marketing has unveiled Brisbane Inside Out Guide as a new communication tool influencing tourism activities and experiences across the greater Brisbane region for both residents and visitors

Brisbane Marketing – Brisbane’s economic development agency – has unveiled Brisbane Inside Out Guide as a new communication tool influencing tourism activities and experiences across the greater Brisbane region for both residents and visitors.

Brisbane Marketing Chief Executive Officer John Aitken said Brisbane Inside Out Guide is a comprehensive and useful guide to showcase Brisbane as Australia’s new world city.

Brisbane Marketings new Inside Out Guide

“Brisbane is one of Australia’s fastest growing cities, attracting 1100 new residents each week. With population growth comes new, interesting and a diverse range of tourism products, attractions and experiences for everyone,” Aitken said.

“It is important we provide guides such as this to not only inspire our domestic and international guests, but educate current residents on the diversity of options available in Brisbane so they too can be advocates of our amazing city.

“Brisbane Inside Out Guide is more than just another visitor guide. Instead we chose to involve everyday residents that are proud of their city to share their favourite spots, attractions and hidden gems with others so they can experience what makes the city stand out from other destinations and showcase Brisbane from the inside out,” he said.

Aitken continued to say domestic and international tourism contributed $4.53billion to Brisbane’s economy in 12 months confirming tourism as a significant sector to support Brisbane’s continued growth.

“Brisbane welcomed more than five million people in the year ending June 2010, some to see family and friends, some on holiday to our neighbouring Moreton Bay and Islands or the Scenic Rim and others for business, so it is essential for Brisbane Marketing to take the lead on how we promote Brisbane as a green, sustainable, friendly, multicultural, creative, collaborative, energetic and progressive city for all to enjoy.

“I believe users of the Guide will find it refreshing, insightful, entertaining, and genuine, but above all authentic representation of Brisbane – a dynamic global destination where you can play, live and work.”

Aitken said the Guide will allow Brisbane Marketing to maximize awareness of the ever expanding list of attractions available across the greater Brisbane region to an increasing tourism market share.

“The Brisbane Airport still remains the busiest airport in Queensland and is the third busiest airport in Australia. As Australia’s new world city and with an economic future firmly linked to the world including the domestic and international tourism market, Brisbane is a key tourist destination in our own right and an important gateway city for our proximity to other Queensland attractions.

“With an estimated 31% increase in passenger numbers through Brisbane Airport in the next four years, it is fundamental for us to offer this information to maximize awareness of where to eat, play, stay, wine and dine across the greater Brisbane region to motivate our visitors to experience our city and ultimately shape their holiday choices.”

Brisbane Marketing has produced 200,000 copies of Brisbane Inside Out which will be available at Visitor Information Centres in Brisbane, Ipswich, Moreton Bay and Islands, Scenic Rim and Country Valleys. Copies will also be distributed to all hotels in Brisbane, used internationally at trade events, media and industry familirisation tours, sent to national travel agents and Tourism Queensland’s international offices.

For the first time, the guide will also be available to download from Brisbane’s destination website Visit Brisbane. To download a copy click here. 


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