Marriott reveals new loyalty program, Marriott Bonvoy

The new brand will replace Marriott's three existing loyalty programs.

Marriott International has unveiled Marriott Bonvoy, the new loyalty brand replacing its existing programs: Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG).

Officially launching on 13 February 2019, Marriott Bonvoy will be rolled out across all consumer touch-points, including on property, marketing and sales channels, digital, mobile and co-brand credit cards.

Marriott International global chief commercial officer Stephanie Linnartz said Marriott Bonvoy represents more than a loyalty program.

“Marriott Bonvoy is a travel program designed to bring to life our extraordinary portfolio of global brands in 129 countries and territories, while also providing endless inspiration for members to keep travelling and pursuing their passions,” she said.

The program will feature a simple, modern logo

As part of the new program, Marriott Rewards Moments and SPG Moments will become Marriott Bonvoy Moments, giving members access to approximately 120,000 experiences available for purchase or by redeeming points.

Marriott will also introduce two new names for its previous Elite status tier names: Marriott Bonvoy Titanium Elite for members who surpass 75 nights and Marriott Bonvoy Ambassador Elite recognising members who surpass 100 nights and more than US$20,000 in spend annually.

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