Event in the spotlight: Singapore MICE Roadshow

Guests networked with suppliers while sipping on Singapore Slings, of course.

The flavours and colours of Singapore were on full display in Melbourne and Sydney recently, for Singapore Tourism Board’s annual MICE Roadshow.

Created and produced by Spice Magazine, the exclusive networking evenings provided a select group of event planners the opportunity to explore Singapore’s leading venues and suppliers, all while enjoying delicious Singapore bites and cocktails.

Highlights from the Sydney event

Kicking off in Sydney, the first roadshow event was hosted at Beta Bar, which offered a sophisticated space for meeting and networking, hidden above popular Greek restaurant Alpha.

While Beta Bar’s event menus traditionally focus on Greek cuisine, the team created a one-off Singapore-inspired menu especially for the event. Guests enjoyed house-made dumplings, satay chicken skewers and samosas, plus an array of stir-fries and curries.

Highlight’s from the Sydney event

With a Singapore Sling in hand, guests roamed the space meeting with exhibitors and learning all about Singapore’s MICE offering.

Stunning floral styling was provided by The Wilds, while Social Playground were onsite with their green screen photo booth experience and Musicland offered guests a custom paint-by-numbers activity to get the creative juices flowing.

Singapore MICE Roadshow in Sydney

The next stop on the Singapore Tourism Board MICE roadshow was Melbourne, where Alto Event Space put on another spectacular Singapore-inspired event.

Guests enjoyed a live Peking duck station and an array of Singapore-style canapes, while enjoying custom cocktails.

Social Playground and Musicland were on hand to bring the entertainment with their custom-made activations, while Melbourne Event Florist styled the space with bright florals.

A range of prizes were up for grabs at both events, with many exhibitors generously giving away experiences and accommodation in Singapore for some lucky winners.

Singapore food and drinks on offer in Melbourne

Roadshow hailed a success

The roadshow exhibitors were extremely pleased with the events and the quality of buyers in attendance.

Exhibitor Louise Barker, regional director of Sales Australia & New Zealand for Far East Hospitality Management, said both events were a great success.

“I definitely made new connections and have some new leads, I could not ask for more,” she said.

Pat Monneron, country manager for Meritus Hotels & Resorts, agreed, saying the 2019 roadshows were “one of the best I have been involved in”.

“The event itself provided for suppliers to spend as much time as needed with each buyer, allowing for much deeper conversations, instead of the tired, time-limited meetings,” said Monneron.

“The location and mix of presenters as well as the great prizes arranged by STB ensured all buyers and sellers enjoyed the event, and ultimately drive more MICE business to Singapore from Australia.”

Singapore MICE Roadshow at Beta Bar Sydney

The full exhibitor list is as follows:

  • Resorts World Sentosa
  • Ramada and Days Hotels by Wyndham Singapore at Zhongshan Park
  • Gardens by the Bay
  • Goodwood Park Hotel
  • Park Hotel Group
  • Meritus Hotels & Resorts
  • Pan Pacific Hotels Group
  • Capella Singapore
  • Singapore Airlines
  • Intercontinental Hotel Group Singapore
  • Fairmont Singapore & Swissôtel The Stamford
  • Shangri-La Group
  • Scoot
  • Sentosa – The State of Fun
  • Far East Hospitality Management(s) Pte Ltd
  • Buffalo Tours
  • Wildlife Reserves Singapore
  • Raffles Singapore

To learn more about hosting an event in Singapore, head to www.visitsingapore.com/mice.

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