The Exhibition and Event Association of Australasia (EEAA) has launched a social media campaign targeting school leavers and encouraging them to consider a career in the exhibitions and business events sector.

The campaign is centred around the message that it takes all kinds of people with all kinds of skills to create an event.

It follows on from EEAA’s ‘A Career for Life’ campaign that has been running for two years to attract and retain talent.

While primarily targeting school leavers, the social media campaign is also aimed at school teachers, career advisors, parents and the wider EEAA community to inspire more people to consider a career for life in the industry.

EEAA president Spiro Anemogiannis said the campaign joins a series of initiatives the EEAA has created to attract young people into the industry.

“The EEAA Young Stars Program and our partnership with Tourism Australia on The Richard Geddes Young Achiever Scholarship Program have proved successful in encouraging talent under 30 in the industry,” he said.

View the campaign graphics here.