All events require creative thought for the generation of good ideas to spark innovation in business practice, communicate a strong brand, and deliver an excellent event, product or service.

Jonathan Mills, artistic director and CEO of the Edinburgh International Festival

Creative leadership export Jonathan Mills, currently artistic director and chief executive of the Edinburgh International Festival, will bring his expertise in the application of creative concepts to event practices back to Australia when he presents at the upcoming Australian Event Symposium.

Mills will speak on engaging creative processes for event conception, execution and promotion, and explain how to apply creative concepts to a variety of event sectors and companies.

The Australian Event Symposium takes place on October 6 and 7, 2011, at Sydney Olympic Park.

Register online at www.eventsymposium.com.au If you’re a member of one of the partner associations, ask them for the discount code to receive a reduced registration cost.