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Hilton partners with ITB Asia


Hilton Worldwide has been named the ‘Official Partner Hotel 2011’ for ITB Asia 2011 by Messe Berlin (Singapore), organiser of ITB Asia, the primary business-to-business travel show for Asia Pacific.


Hilton has partnered with ITB Asia… pictured is the
new Hilton Queenstown, set to open in mid-2011 

According to Messe Berlin, this is the first hotel partnership for the region’s top travel trade show and over the years, ITB Asia has also succeeded in positioning itself as a focal point for the meeting, incentive, convention and exhibition sector.

Under the marketing partnership agreement, Hilton Worldwide will be showcasing its 10 brands at ITB Asia 2011 and these include Waldorf Astoria Hotels and Resorts, Conrad Hotels and Resorts, Hilton Hotels and Resorts, Doubletree, Hilton Garden Inn and Hampton Hotels.

Hilton Worldwide will host an exclusive evening reception at one of its properties in Singapore – the Conrad Centennial Singapore – where guests will be treated with exceptional hospitality and cuisine, while 100 of the top hosted buyers at the show will be able to experience the premium accommodation at the property.

“Hilton Worldwide is experiencing an unparalleled level of growth in Asia Pacific and we have identified MICE as a key sector with growth opportunities for the region,” said Hilton Worldwide president – Asia-Pacific, Martin Rinck.

“Having witnessed the success and growth of ITB Asia over the years, we believe that now is the right time to extend our long-standing collaboration with ITB Berlin to Asia Pacific.

“ITB Asia 2011 will be an important platform for Hilton Worldwide to showcase our portfolio of award-winning brands,” he said.

Hilton Worldwide currently operates more than 60 hotels in Asia Pacific with a strong pipeline of more than 50 hotels under various stages of development across the region.

“Hilton Worldwide enjoys pole position in the region with its enviable portfolio of well-established brands and impressive development pipeline,” said ITB Asia Executive Director, Nino Gruettke.

“Likewise, ITB Asia, in only three years, has grown to be more than twice the size of its long-established competitor events.

“This marketing partnership with Hilton Worldwide encapsulates the essence of ITB Asia (and) the synergy and dynamism generated from our show helped forge many mutually beneficial and strategic industry partnerships; this is one example of it.”

ITB Asia 2011 will take place at the Suntec Singapore Exhibition and Convention Centre, from October 19-21, 2011. As part of its commitment to growing ITB Asia, Messe Berlin (Singapore) signed a new deal in September 2010 to host ITB Asia at the Suntec Singapore International Convention and Exhibition Centre for at least three more years – 2011 to 2013 inclusive.

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