Hilton Unveils New Identity

Hilton Worldwide (formerly Hilton Hotels Corporation), has unveiled its new corporate name and logo.

Hilton Worldwide (formerly Hilton Hotels Corporation), has today (Sep 24) unveiled its new corporate name and logo.

Hilton’s new name, Hilton Worldwide, signifies the company’s global breadth and reach, and the logo incorporates key design elements that reflect Hilton’s rich heritage, vision for the future and commitment to excellence in service.

“This is an incredibly dynamic time in our company’s history,” said Hilton Worldwide president and CEO, Christopher J. Nassetta.

“On the heels of a successful move into our new global headquarters (in Virginia, USA), we’re excited to launch our corporate identity that better represents who we are today and our aspirations for the company going forward.

“While our corporate name and logo have changed, the best of our company – the passion, commitment and high standards of our team members that translate into exceptional experiences for our guests – remains the same,” he said.

Nassetta said the logos and imagery of the hotel brands that comprise Hilton Worldwide, including Hilton Hotels, will remain unchanged, while the Hilton HHonors brand will adopt the core elements of the new corporate identity and logo.

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