New must-do luxury incentive experiences in Melbourne

As the culture capital of Australia, Melbourne knows how to rock a lux incentive itinerary. And the Melbourne Convention Bureau (MCB) knows how to pull one together for your client or organisation free of charge.

From the breathtaking glamour of the new Ritz-Carlton Melbourne with their mind blowing spa and bar with million dollar views, to an indulgent buffet at Crown Melbourne’s renowned Conservatory –  delegates are guaranteed to be wowed. Plus with a few new kids on the block of late, incentive planners can add more exciting lux experiences to their bag of tricks.

Here’s some hot tips from MCB on how to take your next incentive itinerary to the next level.

Spice up your incentive program with Melbourne’s hottest new musical

Melbourne’s hottest new musical & Juliet is from the Emmy-Winning writer of Schitt’s Creek, David West Read, and is playing at The Regent Theatre for a strictly limited season.

This hilarious, inspiring and poignant new musical is a celebration of self-discovery and second chances. Shakespeare gets remixed with some of the world’s most loved and glittering pop anthems from legendary songwriter and #1 Hitmaker Max Martin.

Check out & Juliet website for group discounts

A new lux hotel in the heart of the theatre district

Melbourne now boasts a completely transformed Rydges Melbourne. Located in the heart of the city’s vibrant theatre district, Rydges Melbourne is the gateway to Chinatown and only moments from exclusive Collins Street boutiques, major sporting precincts, Emporium, Melbourne Central and the Bourke Street Mall.

Complete with outdoor rooftop pool and a signature restaurant and bar celebrating the theatre of food, this new flagship property has all the bells and whistles for a memorable staff reward trip.

Take a look at Rydges Melbourne

Get around in style on The LuxCoach

Perfect for small incentive groups or staggered itineraries, this six-star luxury coach with onboard cocktail bar, butler service, 50inch LCD TV and powder room facilities is the ultimate way to get around town or venture into regional Victoria on a winery tour. Seating 20 guests, this is road travel focused on your journey, not just your destination.

Learn more about The Luxcoach

Tap into the Melbourne Convention Bureau for free support

Get free advice and support for planning the perfect incentive program with the Melbourne Convention Bureau. For more information visit


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