Taking events to another dimension

From “phygital” hybrids of the physical and digital, intuitive sensory spaces and virtual reality integration, to bespoke venues and purpose-driven personalisation, 2025 is raising event expectations sky high with a perfect storm of cultural innovation, tech advancement and increasing demand for human-centric design.

Bigger and bolder: Breaking records at AIME

As the dust settles following the 2025 Asia Pacific Incentives and Meetings Event (AIME) in Melbourne in February, the business events industry reflects on the value and importance of the trade show that keeps on delivering.

ABEA and IAPCO announce strategic partnership

A new strategic partnership has been announced between the Australian Business Events Association (ABEA) and International Association of Professional Congress Organisers (IAPCO) to strengthen the global meetings and events industry.

Event planning lessons from Coldplay

Business event planners can learn valuable lessons from global rock superstars Coldplay and their mastery of audience interaction, writes Nicole White, director and co-founder of Rock ’n Roll Team Building.

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The A-Z guide for organising events

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