Iconic Live expands into event management

The company will expand its offering following a strategic acquisition.

Technical events production company, Iconic Live, has acquired event management consultancy Conference Events Group, establishing a global offering spanning multiple sectors of the industry.

The acquisition enables Iconic Live to deliver an end-to-end event solution and bolsters its position in the medical, pharmaceutical and corporate conferences space.

“Conference Events Group offers Iconic Live an exciting opportunity to strengthen and expand our offering and deliver services at scale, while continuing the personal service we are known and respected for,” said Iconic Live managing director Jordan Walsh.

“With a range of high-profile clients including OCS Services, AT Kearney and Origin Energy, and a strong track record of 600 events in more than 23 countries, the acquisition of Conference Events Group supports our strategy to lead the market and meet the future requirements of our clients for a single provider to manage all events and conference requirements under the one roof.”

As part of the acquisition, Iconic Live will also establish a new Corporate Hospitality division, which will deliver tailored packages for sporting experiences including the Superbowl, NBA Finals and English Premier League Soccer.

“Curating unparalleled event experiences is our forte so it is a logical extension for us to enter into Corporate Hospitality,” said Walsh.

Ryan Hillas, founder and CEO of Conference Events Group, said the acquisition represents a successful progression for the company he founded in 2013.

“Iconic Live’s acquisition of Conference Events Group provides a major growth opportunity for both our businesses through an extended service offering for our clients,” he said.

“I’m really excited about the acquisition and the opportunities that lie ahead for us.”

Hillas will join existing director Jacob Thomas in the position of director, and will lead the Corporate Hospitality and Event Management divisions of Iconic Live.

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