Tourism Australia releases new assets for business events

The toolkit aims to be a ‘one-stop-shop’ for the industry.

Tourism Australia’s specialist unit, Business Events Australia, has launched a new toolkit for the business events industry.

The industry toolkit aims to be a ‘one-stop-shop’ for a range of marketing assets that can be used in event bids, pitch presentations, across social media channels and other promotional platforms.

Part of Business Events Australia’s broader recovery strategy, the toolkit aims to assist the industry in a variety of initiatives from selling Australia’s business events offering to increasing delegate attendance.

“The toolkit has been designed to help drive consideration and conversion of business events (both domestic and international) with the aim of helping the sector recover from the impacts of COVID-19,” said Tourism Australia executive general manager of events, Penny Lion.

“By providing industry with access to quality marketing materials our goal is to help inspire, educate and rebuild desire for business events in Australia.”

Among the assets, event professionals will find video vignettes, maps and images of destinations, information and fact sheets on funding programs, a social media guide and logos.

Assets can be downloaded via the Business Events Australia folder in Tourism Australia’s resource portal.

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