Opinion: Intelligent, integrated technology is key to adapting

"If the past 12 months have taught us anything, it is that the one thing that is constant is change."

In the 2020 Hot Seat edition of Spice Magazine, EventsAIR global sales and marketing director Joe Ciliberto says intelligent, integrated technology is the key to adapting when challenges arise.

Words by Joe Ciliberto.

If the past 12 months have taught us anything, it is that the one thing that is constant is change, and the ability to adapt and try new ways of doing business is crucial for success.

Joe Ciliberto

EventsAIR is no stranger to change, having been through multiple eras of transformation including the global financial crisis, the tech bubble, the SARS outbreak, Y2K and 9/11, to name a few – all of which required a new perspective and business approach.

Our response to COVID-19 on the technology front was to deliver a way to stop the postponements and cancellations of events, while being able to deliver elements of in-person
events in an online environment.

For EventsAIR, this was made possible with the release of OnAIR in May 2020. OnAIR is the virtual and hybrid extension of the EventsAIR event management platform, allowing planners to run a range of events, conferences and tradeshows in a secure, interactive online interface.

Thanks to customer feedback, OnAIR is now into its fourth release, offering a wealth of features to create virtual events, such as video content delivery methods, breakout rooms, gamification features, a dedicated Meeting Hub, Virtual Exhibition Hall, e-posters, AIRCast Studio (eliminating the need for third-party streaming products), plus tools such as live Q&A and discussion forums.

As the events industry transitions to the hybrid space, partnering with organisations like EventsAIR that seamlessly integrate virtual and in-person elements within one system, will help event planners be quicker, more adaptable and productive when managing change.

This article originally appeared in the Autumn issue of Spice Magazine.
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