Lucy Strong from Stretch Marquees and Fabric Structures talks about innovation in the fabric architecture space.
Inflatables are becoming popular
Not just a tent: Fabric structures these days are available in a wide variety of types and sizes. These structures are popping up in new places to bring a whole new feel and character to a venue. Rooftop bars are using fabric structures to provide shelter and visual interest to an otherwise empty space, while event planners are getting creative and attaching marquees to shipping containers to create a really interesting, versatile and portable venue option.
Beyond basic white: Bright and unique colours are the most popular choice for events right now because they draw so much attention and allow companies to choose colours that match their branding. Currently, red marquees are a popular option at festivals and concert events.
Red is the top colour choice for stretch marquees
Massive impact: Inflatable structures are the way to go if you want massive impact and exposure. With a wide variety of structures available, you can choose a structure that would suit your event needs. These structures can be branded and customised, plus provide additional options such as illumination for setting the mood for your night event. Inflatables are particularly popular right now for concerts and big brand launches.
Easy does it: When it comes to installation, keep things simple. Fabric structures provide a variety of set-up options that make it easy to fit them into your landscape and design. Many of them can be set up on uneven terrain or existing frames, which allows you to extend an entertainment area as needed without worrying about the landscape. Smaller fabric structures are designed for one person to carry and set up within 10 minutes.
Axion tents are light and easy to set up
Accessorise: Lights, inflatables, furniture, and movable walls add the finishing touches in your perfect fabric structure. With an array of accessories and the reversible walls, axion tents (pictured above) have been very popular lately because they are brandable, versatile and not too heavy. Playing with lights and movable pieces allows you to create just the right look and feel for your event.
Whether you’re creating a large road show or adding design to your venue, fabric structures give you the options you need to bring your creativity to fruition.