By Ian Neubauer
Staging Connections Group (STG) has launched a virtual event webstreaming service that can upload video and audio content directly to the web, allowing a virtual audience to view and participate in an event.
The webstreaming service includes live webstreaming, on-demand webstreaming, podcasting, vodcasting and virtual post services such as encoding, hosting, skin design and analytics.
Staging Connection’s new websteaming service allows
virtual audiences to experience events as they happen
STG chief executive Tony Chamberlain said the new technology offered the company’s clients a total event staging delivery solution.
“Traditionally, live events are only experienced by those who are at the event as it happens; it is a one-time only experience,” he said. “Our new Webstreaming service allows us to extend our clients’ communication message to a greater audience. It is the evolution of events into the virtual world.”
Chamberlain added that webstreaming fostered more comprehensive measurements of event through ROI analysis. He said it created a stronger business case for clients to invest in live event communication against other traditional marketing media.
“We don’t see Webstreaming as an alternative to staging live events – rather a complementary service that maximises the event experience for customers and the return on their event budgets,” Chamberlain said.
STG shares were trading at 3.3 cents at 3:00pm today (May 12) compared to 2.6 cents seven days ago.