New study confirms Kiwis are more engaged in events than Aussie counterparts

93 per cent of Kiwis attended at least one live event in the last 12 months, proving to be more socially active than their peers in Australia.
Pictured: Festival goers at St Jeromes Laneway Festival in Auckland.

Our neighbours across the ditch are more engaged in live events than ever before, according to a study conducted by event technology company, Eventbrite.

In the past year, 93 per cent of New Zealanders attended at least one live event, proving to be more socially active than their peers in Australia with just 88 per cent, the UK  with 79 per cent , and the US  at 78 per cent.

The events range from entertainment-focused experiences like music concerts and beer festivals, to more cause-related events like marches and rallies.

Eighty-seven of New Zealanders surveyed said that it was essential for people to come together in person to promote positive change, regardless of age, gender, income or geography, with one in four responding that they had attended an event supporting a particular cause within the last year.

Eighty per cent also agreed that attending a live event was more impactful than taking action offline, with 91 per cent saying that all sorts of live events can inspire political change.

Kiwi Millenials (those born between 1981 and 1997) were also found to be big event-goers in the survey, with 9 out of 10 (93 per cent) having attended at least one live event within the past 12 months.

Interestingly, social media trends are also shaping event habits, with 49 per cent of Kiwi Millennials citing that they attended live events just so they had something to share on social channels.


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