Event in the spotlight: Fitness First brand launch

The Fitness First brand relaunched with an appearance from an Academy Award winner.

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The Corporate Method relaunched the Fitness First brand with a celebrity appearance from Academy Award winner and fitness guru Jane Fonda who flew in from Los Angeles specifically for the event.

Fonda is the official ambassador for the ‘Change for the Best’ campaign and was joined by three-time Olympic gold medallist Libby Trickett.

The event kicked off with guests watching Legs on the Wall aerialists, dressed in the new Fitness First uniforms, perform a choreographed routine on the roof of the Market St, Sydney gym.

Guests were then lead inside the gym where a live ‘Fitness Through the Ages’ installation featured trainers working out in clothes and equipment through the eras.

Custom designed inspirational quotes relating to transformation and change hung from the ceiling throughout the gym with Pearl Catering offering healthy refreshments.

Following the event, Jane Fonda wrote on her blog, ‘The photos can’t really capture the vibe, but I’ve never been in a gym where people seemed to be having as much fun doing things I’ve never seen before in a gym.’




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