From events to booze delivery: Wats On Events adapts

Founder Michael Watson shares how the new business venture came together in just three weeks.

Wats On Events is in the business of beverages, so pivoting to a booze delivery service was a no brainer for founder Michael Watson.

When COVID-19 hit, Wats On Events, which supplies beverages and bar management solutions to the event industry, was left with no jobs for the foreseeable future.

With only two of his staff members eligible for the JobKeeper program, Watson had to find a way to keep his team engaged.

Within the three weeks, Watson and his team had launched Boozi, an alcohol delivery service for Sydneysiders.

“I wasn’t interested in making any money out of the business…but I wanted to at least make sure I could put the staff that I had on some deliveries, and Boozi was the vehicle to allow us to do that,” he says.

In the fifth episode of the Spice Spotlight Series, recorded in the AV1 ControlRoom, Watson shares how Boozi came together in just a few weeks and why it’s been so crucial during this time:

Want to hear more inspiring COVID-19 stories from the industry? Check out our previous episodes of Spice Spotlight Sessions below:

Episode 1: Spice Spotlight Sessions: City Winery Brisbane
Episode 2: Spice Spotlight Sessions: Keith Wootton, AV1
Episode 3: Spice Spotlight Sessions: Metropolis Events
Episode 4: Spice Spotlight Sessions: Forum Group Events & Marketing

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