Much-loved husband and wife duo Hamish Blake and Zoe Foster-Blake have teamed up with Tourism Australia on its newest domestic holiday campaign.
Despite being in lockdown in Melbourne themselves, the Aussie personalities feature in a series of new videos inspiring and encouraging people to travel domestically in order to boost tourism businesses and operators.
Tourism Australia managing director Phillipa Harrison said with domestic restrictions lifting and consumer confidence improving, now is the perfect time for Australians to plan and book their next holiday.
“Our Holiday Here This Year campaign is all about galvanizing Australians to support their fellow Australians by booking a holiday wherever they can around the country,” she said.
“Our goal is to try and get Australians travelling differently by using the Holiday Here This Year campaign platform to urge them to start ticking off their holiday bucket list or heading interstate for a trip of a lifetime, and in turn provide a much needed boost especially to those areas most affected by the bushfires and COVID-19.”
The Holiday Here This Year campaign first launched in January amid the severe bushfire season, alongside Business Events Australia’s Event Here This Year campaign, to support Australia’s events and travel sectors.
Federal Tourism Minister Simon Birmingham said with international travel off the cards for the foreseeable future, now is the time to explore Australia.
“Tourism employs one in 13 Australians and is the backbone of so many businesses across Australia, but the industry has been hard hit by the COVID-19 crisis,” he said.
“We are urging Australians to support our airlines and airports, tour operators, hire car companies and accommodation providers, while also giving people the chance to enjoy some of the incredible experiences our country has to offer.”
Hamish and Zoe said they were excited to help inspire Australians to get travelling.
“We know everybody feels like a holiday right now so it’s not exactly a tough sell, but hopefully we can help to convince those people who were putting one off or had planned something overseas, to book a holiday here,” they said.
“Not only will they create incredible memories, they’ll be helping the tourism sector right across the country to bounce back.”