NSW Government launches new Sydney campaign, invests $8 million into cultural events

‘The Sydney Side’ films put the Harbour City in the spotlight as the ultimate cultural and sporting events destination.

The New South Wales Government has reignited its Feel New Sydney campaign, which puts the Harbour City in the spotlight as the ultimate destination for major sporting and cultural events.

Launched by Destination NSW, ‘The Sydney Side’ films are an extension of the Feel New Sydney campaign which launched in December last year.

The first two out of six films to be released are Sydney Side of Sport and Sydney Side of Entertainment and include snapshots of various sporting and cultural experiences on offer over summer, set against compelling footage of the city’s famous landmarks and landscapes.

Further films will be released in early 2023 focusing on Sydney’s natural beauty and beach lifestyle, food and nightlife, family fun and aboriginal experiences.

Minister for Tourism Ben Franklin said the films will build the Feel New Sydney brand and Sydney’s reputation as one of the great major event destinations of the world.

“These films shine a light on Sydney as the ultimate tourism and events destination and will inspire visitors to come to Sydney to experience ‘The Sydney Side’ for an unrivalled major event experience,” Minister Franklin said.

“Sydney will welcome an unprecedented major events line-up this spring and summer which includes Opera on Cockatoo Island, Sydney Festival, Sydney WorldPride, blockbuster musicals, SailGP, the United Cup, the HSBC Sydney 7’s and racing carnivals, which are part of a major event program that is anticipated to inject $500 million into the NSW economy.”

Furthermore, the state’s events calendar has also received a boost with the NSW Government investing $8 million into 21 major cultural festivals and events run by local councils across Sydney, the Hunter and Newcastle, and the Illawarra.

Grant funding of up to $500,000 a year for two years has been awarded to 15 local councils across the state’s Six Cities regions to host major multicultural events and festivals in partnership with the NSW Government for festivals in 2023 and 2024.

Minister for Local Government Wendy Tuckerman said the partnerships will be a real win for the residents and visitors of local communities.

“By partnering with councils, we are boosting local cultural celebrations led by local leaders, helping to cater for bigger crowds so tourists can experience everything their city has to offer,” Minister Tuckerman said.

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