Northern Territory: Major events enhance famils

Northern Territory Business Events director, Rebecca McCaig, firmly believes in the power of giving planners a first-hand experience through an enriching famil program.

At Northern Territory Business Events, we’ve long recognised how invaluable it is to provide business events planners with a first-hand experience of the Northern Territory’s (NT) outstanding destinations and its truly unique offering, living up to its positioning of being ‘different in every sense for business events’.

Rebecca McCaig.


Our famil programs aim to provide opportunities for genuine connections to our iconic land, our nature-based experiences and the world’s oldest living culture which dates back over 65,000 years.

Many famil attendees are first-time visitors to the Northern Territory, so we aim to provide a showcase of its distinctive and diverse destinations, attractions and meaningful experiences. We want them to depart the NT feeling enlightened and inspired.

We also demonstrate how these elements can be practically and effectively integrated into a business event in order to enhance its success.

NT – a world leader

Several of our famils coincide with some of the NT’s spectacular major events and festivals – this not only adds a valuable cultural element to the program but also showcases the NT’s impressive capacity and capability to stage award-winning events of all types.

In fact, two of the many NT festivals managed by the NT Major Events team won a number
of accolades at the recent 2022 Australian Event Awards, which highlight outstanding achievements in Australia’s event industry.

The award wins related to Parrtjima – A Festival in Light, which will be a feature of our Alice Springs Showcase famil in April 2023.

NTMEC also won an award for the 2022 Darwin Festival, which will play a role in the NTBE’s Darwin Showcase in August 2023.

We’re extremely proud of NT Major Events as they also received global acknowledgment when making the top ten in last year’s International Eventex Index, which recognises excellence
in the world’s top 100 organisations in the international events industry.

A busy year ahead in 2023

The 2023 famil program, to be conducted in association with a range of industry partners, commences in late February with a Longitude 131 famil to Uluru. In mid-April it will be Alice Springs Showcase, followed by the inaugural Kakadu Incentive Famil in early May.

We partner with Darwin Convention Centre on the Meet Darwin famil in mid-May and then it’s Uluru Showcase in early June, a partnership with our colleagues at Voyages Ayers Rock Resort. In mid-August, the staging of the 10-day Darwin Festival provides us with the perfect opportunity to host the Darwin Showcase famil.

We’ll maximise this valuable time with planners to enlighten them about the significant support available via the Northern Territory Business Events Support Fund which provides a minimum AUD$100 per delegate to organisers of qualified meetings, conferences and incentives.

We genuinely believe that our extensive annual suite of famils, and our inclusion of NT major events and festivals, has been a major contributing factor to the NT’s ongoing success in the highly competitive business events marketplace and we look forward to doing so again in 2023.

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