New video sells Gold Coast to the world

A new video has been released that showcases Queensland’s Gold Coast as a premium business events destination.

The first of three new videos unveiled by Experience Gold Coast is designed to attract international meetings, conferences and incentive travel programs to the city.

The video – which is delivered in partnership with Tourism Australia’s Business Events Australia as part of its Advance Program – takes viewers into the imagination of a meeting planner who pictures a destination with a range of business event infrastructure and experiences, framed by the southeast Queensland coastline and tropical rainforest.

“Although we know one in two business events held in Queensland meet on the Gold Coast, it’s a fiercely competitive market and we need to continue pushing the city and its growing range of venues, accommodations and experiences on offer for business events,” says Experience Gold Coast’s head of business events, Brooke Campbell.

“Whether you are looking for an intimate creative space to inspire and ignite ideas or want to deliver experiences that wow and excite your delegates, if it can be imagined, it can happen on the Gold Coast.

“Where else in the world can you indulge in breakfast overlooking the ocean and whale watch, and then walk straight into your conference at a state-of-the-art venue? Only on the Gold Coast.”

Experience Gold Coast has already secured 105 business events worth an estimated $196 million between now and 2030.

“Demand for hosting business events on the Gold Coast is rebuilding by the day as the city’s reputation for innovation, creativity and entrepreneurship continues to expand,” says Campbell.

The additional two videos will be released in coming weeks, focusing on association and incentive travel markets.

Watch the new video here.

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