The bureaus have joined forces to propel the Hawaiian Islands and Singapore as preferred meetings destinations for US and Asia-based associations and groups.

The three-year partnership was signed through a memorandum of understanding at IMEX America 2025 in Las Vegas, Nevada, on 8 October.

“This alliance deepens relationships between the Hawaiian Islands and Singapore, leveraging our mutual strengths and synergies to reinforce a strong pipeline of meetings, conventions and incentives business for both destinations,” says Dr Aaron J Sala, president and CEO, Hawai’i Visitors and Convention Bureau.

“Complementary to Hawai’i, Singapore is a leading global destination for the meetings market, with advancements in sustainability, digital solutions and technological innovation.

“We are grateful for this partnership and for what it represents: a model of collaboration that elevates us both.”

Each destination recognises that collaboration creates greater value for the global meetings industry and the associations they serve.

“Singapore Exhibition and Convention Bureau believes in the power of partnerships that lift and benefit everyone in our industry,” says Eileen Lee, senior vice president, Americas, Singapore Exhibition and Convention Bureau.

“This partnership is a natural fit, uniting two destinations with strategic gateways to Asia and the Pacific.

“Singapore opens doors to one of the fastest-growing economic regions, while Hawai’i provides an inviting entry point to North America with its aloha spirit and commitment to sustainable meetings.

“Together, we create seamless pathways for associations to connect, grow and leave a lasting impact.

“As associations expand and internationalise, alliances such as this empower the community to achieve their global ambitions.”

The alliance runs for three years, with its objectives being to:

• Position Hawai’i and Singapore as gateway hubs for US and Asia-based association meetings and events.
• Collaborate on joint marketing and educational initiatives.
• Facilitate client introductions of past and future association bids and meetings.