Christchurch MICE market heats up for 2011

SPECIAL REPORT: Novotel Christchurch General Manager Roberts Ejubs is cautiously optimistic about the MICE market in 2011 - a year that will feature the Rugby World Cup and a number of major conferences.


With the Rugby World Cup less than 12 months away, New Zealand is gearing up for the largest sporting event the country has seen since the 1990 Commonwealth Games in Auckland.

For Auckland, Christchurch and Wellington in particular, it will mean a significant boost to visitor numbers – particularly incentive groups – as all three cities host top ranked teams and the biggest games of the tournament.

Novotel Christchurch Cathedral Square

In Christchurch, the recent Australia-New Zealand Bledisloe Cup game served as the perfect warm-up event to the tournament and with both teams in form, a significant number of Australians crossed the ditch and subsequently filled the city’s hotels.

Novotel Christchurch Cathedral Square General Manager Roberts Ejubs said the August 7 test match was not only a good test for how well the city would handle the Rugby World Cup, but major events in general.

“The Bledisloe was a great weekend not only for the Novotel, but for the whole city,” he told SpiceNews. “The property had great fun in getting into the spirit of the game with themed cocktails and innovative decorations, whilst the whole of Christchurch had a real buzz about it pre- and post-game.

“The organisation was superb from all quarters, and all bars and restaurants not only experienced really positive trade but they also handled themselves really, really well.

“It all bodes extremely well not only for the World Cup but also for other major events in Christchurch,” he said.

Novotel Christchurch Cathedral Square was one of two hotels to open in the city during 2010, alongside Rendezvous’ Marque Hotel, providing a significant boost to room inventory in the South Island’s largest metropolis.

The property opened in January 2010 after a new tower was constructed behind the existing Warners Hotel, adding 154 rooms to the existing 39 heritage rooms and suites. Warners first opened in 1863 with 13 rooms and to this day remains one of New Zealand’s most historic hotels.

Ironically, the structural reinforcement and construction of the new tower meant the hotel was unaffected by the 7.1-magnitude earthquake that struck the city on September 4 in the early hours of the morning.

When SpiceNews spoke to Ejubs 24-hours after the quake, he said the hotel was “100% structurally fine and all services are being offered”.

“It was however a rather scary experience and not one I am keen to go through again in a hurry,” he said, noting it was fortunate the property fared so well compared to some other hotels in the city.

Some of Christchurch’s oldest buildings were badly affected by the quake, but the original Warners Hotel was saved from any damage thanks to its upgrade.

When the Novotel was conceived, the challenged posed to Christchurch-based architect Richard Dalman, of Dalman Architecture Limited, was to offer a first-rate modern hotel while protecting and celebrating the historical value of the iconic Warners Hotel.

In this case, Dalman has not only achieved that, but protected a significant city landmark.

“The design features incorporated in the new Novotel Christchurch Cathedral Square have been chosen to ensure the contrasts between old and new seem natural, yet appreciated,” Dalman said.

Novotel GM: Roberts Ejubs

The design, style and features make the hotel one of the finest Novotel in Accor’s Asia-Pacific portfolio. In performance is any indication, it’s also one of the most popular.

“We are absolutely thrilled with how the hotel is performing at present,” Ejubs said. “Whist there is always room for more growth the property is currently performing well above expectations.

“Feedback from the Christchurch community, tourism bodies and our guests themselves has been extremely positive – with our friendly, kiwi service being constantly highlighted and recognised.

“This year has been a most positive year however I am definitely looking forward to 2011 and 2012 as well,” he said.

Ejubs said thanks to the city’s diversity, Novotel Christchurch Cathedral Square is performing well across a number of segments.

With major events infrastructure in Christchurch – including New Zealand’s largest convention space – the MICE market is one segment Ejubs is positive about, but that’s with caution.

“MICE is really exciting for us and the business being generated is most positive,” he said. “We are very much looking forward to the last quarter of 2010 and 2011 where business is really positive. It is also very exciting and pleasing to be securing business now for 2012 and 2013 as well.   

“However, MICE is still fairly fluid and needs to be treated with caution. But with a great product on offer, the support of a global brand and the proactive nature of Christchurch and Canterbury Convention Bureau behind us it is looking like a most positive market segment for us moving forward.

“We are very exciting about the opportunities being presented here and the business being secured and over the next 12 months I only see more growth coming from this segment,” he said.

The event being treated with significant caution is the 2011 Rugby World Cup (RWC), which carries a number of positives and negatives.

“The whole of New Zealand is very excited and delighted at the opportunity of being able to showcase New Zealand to the world,” he said. “Having said that though, it is only a six week event and if, as hoteliers, we focus purely on the RWC, we are missing out on revenue opportunities for the remaining 80% of the year.

“RWC should be the cream on top of what should be a relatively strong year for not only this property and Christchurch, but also for the whole country.

“Christchurch is also fortunate enough to be the home of four rugby teams, including Australia and England,” he said.

Supporters from those two teams alone will fill aircraft flying between Australia and Christchurch and that can only bode well for the finest 4.5-star hotel the city has ever seen.

Inflight luxury: an Emirates Boeing 777

SpiceNews flew to Christchurch with Emirates. The Dubai-based airline flies daily from Sydney to Auckland using three-class Boeing 777-300ER aircraft. The author recommends flying in Business Class on the B777, which features lie-flat seats, hundreds of hours of entertainment on demand and the finest trans-Tasman inflight cuisine – including the likes of lobster, lamb shanks, pan-seared snapper and sage roasted chicken – and lounge access on both sides of the ditch. For Kiwis, Emirates flies onwards from Sydney to Dubai, plus more than 100 cities in 60 countries. For bookings, visit

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