Four Australian ASM Global venues ranked in top five

Rethinking its strategy and identifying new opportunities throughout COVID has proven to the company that being adaptive to change is pivotal to success.

Four ASM Global venues have been listed in Pollstar’s Top 5 Arenas in the 2022 Australia/New Zealand Focus Chart rankings for total ticket revenue.

Number one ranking went to ASM Global’s Qudos Bank Arena (QBA) in Sydney, with Newcastle Entertainment Centre (NEC) coming in at number three, followed by RAC Arena Perth in fourth place, and Brisbane Entertainment Centre (BEC) securing fifth position.

In the Theatres Category, ASM Global’s Aware Super Theatre at ICC Sydney ranked first, with both Brisbane Convention & Exhibition Centre (BCEC) and Cairns Convention Centre placed in the Top 20.

ASM Global chief executive officer and chairman, Harvey Lister AM, said having four of the group’s Australian venues named among the top five was credit to the tireless efforts of the venue teams who deliver world-class experiences.

“These results prove that in times of uncertainty artists, promoters and audiences seek support from their trusted loyal partners, such as ASM Global, to maximise guest experience,” Lister said.

“We have been managing venues across the Asia Pacific region for more than 40 years and it is an honour and a privilege to host the world’s premier artists and to have our venues selected as the promoters’ first choice.”

Finding opportunity through COVID

While COVID brought much adversity to the live events industry, it also offered opportunity and ASM Global reassessed all areas of its operational practices, including increasing client engagement, identifying new and improved revenue generating initiatives, and undertaking a more cost-effective way of operating.

In the past two COVID impacted years, there was minimal live content throughout the region’s ASM Global venues, which during that time, largely hosted indoor sporting events and non-traditional events such as film shoots, and also served as mass COVID vaccination hubs for the community.

Led by ASM Global’s group director, arenas, Tim Worton, a fresh new approach for venues was adopted.

“Collectively, we’ve had to rethink our marketing, increasing our direct customer engagement, further enhancing customer experience at our venues, and looking at more compelling and innovative ways to pursue commercial partnerships,” Worton said.

“In this business, nothing stays the same, being nimble and adaptive to change is pivotal to success. 2023 is shaping up to be the biggest year ever. In addition to the tours and shows rescheduled multiple times, there is a plethora of new tours booked throughout next year, giving us all a sense of heightened optimism for the future.”


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