Fine Food Sydney cancelled, but Melbourne show will go on

Due to ongoing challenges of the COVID-19 pandemic in NSW, Diversified Communications has pulled the plug on the March event.

Due to the ongoing challenges of the COVID-19 pandemic facing New South Wales, Diversified Communications Australia has cancelled Fine Food Sydney, which was due to take place 8-11 March at ICC Sydney.

Fine Food Melbourne will still go ahead as planned, taking place at the MCEC, 5-8 September.

Announcing the decision yesterday, Diversified Communications stated that while they had been looking forward to the Sydney event, the current Omicron outbreak has created new economic and health challenges for the hospitality industry and the decision to cancel was made in the best interests of customers and visitors.

In a statement on the event’s website, Diversified Communications said that it consulted with key stakeholders, and while the event was permitted to run under current NSW Government regulations, it was deemed too challenging to proceed with the same high-quality event attendees have come to expect, under the current market conditions.

“As the longest running and largest food event in the southern hemisphere, we know how important Fine Food is to the industry and have considered the challenges you are facing,” the statement said.

“We always aim to ensure all our stakeholders thrive under the best conditions possible to receive the highest ROI possible and meet your business objectives. Given the change in circumstances, this is now best done by focusing on one large scale event in September 2022 and a return to Sydney in 2023.

“We are confident that Fine Food Melbourne will be more integral to creating new opportunities for your business than ever before.”

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