EEAA’s strategy for recovery

The Exhibition and Event Association of Australasia will deliver a program of events over the coming weeks.

As part of its strategy in response to ongoing lockdowns and pathway to recovery, the Exhibition and Event Association of Australasia (EEAA) will deliver a program of events over the coming weeks.

Recognising the critical importance of remaining connected with its members and the broader business events community, EEAA has been incredibly successful in attracting a large number of industry professional from around the country to its free-of-charge Expert Power Sessions.

“In addition, the EEAA has recently hosted the return of the Special Interest Groups (SIG), focusing on the specific needs of Organisers/Association and Suppliers,” EEAA chief executive Claudia Sagripanti said.

“A separate SIG discussing operational capability is in planning, and we are in the process of setting up a separate group focused on Skills and Training.

“These open and constructive discussions have generated a number of recommendations which will be included in the next iteration of its 2021-2022 strategy, the industry preparedness plan and reflected in the requests for Government support.”

The EEAA’s roadmap to recovery includes:

  • Readiness to operate events based on the 70 and 80 percent vaccination rates
  • Updating the Risk and Safety/Safe Operating Framework with new operating procedures
  • Supplier Health and Support, including pitch sessions
  • Events cancellation insurance
  • Staff engagement, attraction, and retention activities for both casual and permanent staff
  • Other professional development for sales, marketing and operations

EEAA President, Spiro Anemogiannis said that the EEAA has been prosecuting the case for whole-of-industry support.

“The events and exhibitions industry drives a huge amount of business, not just for the event organisers and venues, but for the businesses exhibiting and selling at the shows, through to all the associated businesses in the supply chain,” Mr. Anemogiannis said.

“Finally, the vital role of the business events sector in driving visitation to the central business districts and regional centres and supporting economic activity is being recognised as a result of the EEAA’s lobbying and advocacy.”

The upcoming Expert Power Sessions will feature industry experts covering a range of topics including government grants and incentives, marketing in challenging times, and talent retention. Members and non-members can register online via EEAA’s LinkedIn. Video recordings are also available upon request.

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