Mercure Auckland undergoes rebrand

The rebrand will kick into gear from 01 June.

Mercure Auckland in New Zealand has undergone a rebrand, with the hotel to be known as Grand Mercure Auckland from 01 June.

The property is the second Grand Mercure announced for the region and follows an extensive NZ$22 million refurbishment of the premises.

It boasts 207 guest rooms and suites in total, all room types with all room types fully refurbished in harmonious textures and botanic shades.

A new library, richly decorated with warm gold tones and leather, provides the ideal venue to relax and read from a collection of some of New Zealand’s finest literature. With a variety of indoor and outdoor meeting spaces, the Grand Mercure Auckland offers the largest event space of any hotel in the Britomart area with capacity for 350 cocktail style.

On street level, a new alfresco social eatery has been added, Custom Lane, which transforms from café to bar as day shifts to night, capturing a sense of the lively Britomart through eclectic street art and creative design elements. Take the lift to the hotel’s rooftop Vue Restaurant & Attica Bar, which boasts unobstructed views of Auckland’s skyline and harbour, matched by fine cuisine showcasing New Zealand’s outstanding produce and wines.

AccorHotels’ Senior Vice President Operations, New Zealand, Fiji and French Polynesia, Gillian Millar said: “Following an extensive transformation and the exciting addition of Custom Lane to tap into Britomart’s social scene, Grand Mercure Auckland redefines the upscale brand in Australasia.”

“Grand Mercure is an internationally recognisable brand name in the upscale hotel space, and we saw an opportunity to further leverage the brand’s presence in New Zealand while elevating our guests’ experience.”

Grand Mercure Auckland is located at 8 Customs Street, Auckland CBD, New Zealand.

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