Business Events Sydney (BESydney) has welcomed Tourism Australia’s selection of Sydney as the host city for Dreamtime 2011, Australia’s premier incentive travel trade marketing event for international buyers. This is the second consecutive time that Sydney has been selected as the host city for Dreamtime.
More than 100 business events decision makers and 20 media from key international markets will be invited to participate in the five day Dreamtime program from 13-18 November 2011, which will include a series of educational and business activities, gala and networking events.
Business Events Sydney was invited to submit a Sydney bid to host Dreamtime 2011.
Jon Hutchison, Chief Executive Officer of Business Events Sydney said, “We worked quickly to garner support from government and industry to put together a creative and innovative proposal which best represent the ultimate Australian experience to international buyers. This is a collective win for the business events industry in Sydney.
“The Sydney proposal anchors around the inspiration behind the success of the city as a leading business events destination. We look at this opportunity holistically and want to tap into the six months leading up to the event to engage buyers and media even before they arrive using an innovative communications strategy.
“The city is forging a new future with over $7billion in infrastructure spending committed to draw business events to Sydney. We are eager to share with international buyers and media attending Dreamtime, Sydney’s inspirational stories and what is planned for the city.”
The city can attest to its ongoing appeal as an incentive destination, demonstrated when 8,500 Amway China sales representatives arrived here in January for their annual leadership forum. This is the second time this mega event was held here. Throughout the rest of 2011, Sydney will also welcome 3,000 LG Group incentive delegates from Korea, expected to generate $14.4 million to the local economy.
“We look forward to working with Tourism Australia, Qantas and our industry partners to deliver another successful Dreamtime program. It takes a collaborative approach to pull this together and to showcase the diversity of Australia’s incentive experiences,” said Hutchison.