Brisbane leading as Australia’s ‘bleisure’ capital

Data from Corporate Traveller shows the Queensland capital has business visitors spending more time in the city when compared to Sydney and Melbourne.

Flight Centre’s Corporate Traveller has released booking data from October 2023 to March 2024 which shows inbound travellers to Brisbane are now spending an average of 5.2 days in the city.

While Sydney averaged 4.1 days and Melbourne 4.6 days, Brisbane has even led the business and leisure favourites on the Gold Coast (4.5 days) and Sunshine Coast (4.6 days).

Corporate Traveller General Manager, Tom Walley, says the numbers reveal Brisbane’s ability to captivate visitors that extend beyond the work week.  

“Brisbane has become one of the nation’s most thriving cities over the past couple of years and that’s partially thanks to mass migration from southerners craving sunshine and a more relaxed lifestyle during the pandemic,” says Walley.

“Both the Games and booming population mean more homes and a lot of infrastructure needs to be quickly constructed in and around the city, which is one of the reasons why business travellers in the construction sector were the second largest cohort of travellers to the Queensland capital over the past year.

“And with mining being the State’s biggest industry, at more than $86 billion, it’s no surprise this sector collected the most business traveller bookings.”

Walley says the city’s infrastructure projects like the $4.6 billion Queens Wharf precinct and burgeoning restaurant scene have added to the appeal.

“The business travel sector continues to thrive, with more corporate travellers choosing hotels that offer reward programs and extra value, particularly as travel expenses have risen,” he says.

“By making informed choices and booking a few weeks in advance to secure better rates, our clients are saving thousands on corporate travel.” 

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