10 unique Melbourne tours hosted buyers will experience at AIME

There will be so many facets of Melbourne to explore during AIME. Find out what you're in for this coming February, here.

Ten specially curated City Experiences will immerse Hosted Buyers in Melbourne’s  culinary and entertainment scene, and unique urban culture at the Asia-Pacific Incentives and Meetings Expo (AIME) in February 2018.

Large Hotels with Unique Views

Sofitel Melbourne on Collins.

Buyers will tour the Novotel Melbourne on Collins, have lunch at the Sofitel Melbourne on Collins and explore the Pan Pacific Melbourne.

The Whole Package

Pullman Melbourne on the Park

Available to associations, event and corporate meeting planners, this tour will have buyers experience the Melbourne Football Club, have lunch at the Pullman Melbourne on the Park and explore the Melbourne Town Hall.

5 Star: Hotels, Venues, Food and Cocktails

Royce Hotel

Are you an international or national association event planner? Then this is the tour for you. This experience kicks off at the Royce Hotel and involves lunch at The Langham Melbourne and a tour of the Cargo Hall.

Melbourne’s Iconic Venues

Luna Park Melbourne

Eighteen lucky buyers will get a chance to experience Luna Park Melbourne, partake in a fully hosted lunch by Epicure at Melbourne Cricket Ground and explore Eureka 89.

Venue with a difference

Melbourne Zoo.

Melbourne Zoo, Arts Centre Melbourne and ZINC at Federation Square are all part and parcel of this exciting tour.

Unique Venues and Experiences

Melbourne Star Observation Wheel

This exciting itinerary includes a chance to experience the Melbourne Star Observation Wheel, a canape lunch at Melbourne Public and a tour with Hidden Secrets.

Sensory Journey

Novotel Melbourne South Wharf.

Exclusive to 14 international incentive and event planners, this program kicks off at Novotel Melbourne south Wharf and concludes at the Grand Hyatt.

Exciting venues with unique experiences


This exciting program includes a team building activity hosted by Be Challenged at Cargo Hall, a delectable lunch at the Showtime Events Centre and concludes with a Melbourne Cup Carnival at Flemington.

Inspiring Experiences


Twenty-eight hosted buyers will embark on a team building activity at Chadstone – The Fashion Capital and meet up with Harry the Hirer  along with Kentera Events to learn more about their MICE offerings.

Melbourne’s New, Historic and Unusual Options

SEA LIFE Aquarium

Open to 10 hosted buyers, this exciting program includes a visit to Batmans Hill on Collins, a lunch at SEA LIFE Melbourne Aquarium and a stop over at Sebel Docklands.

Organisers say

“We are thrilled to offer Hosted Buyers unique Melbourne experiences that showcase the depth and breadth of our city. Thanks to our partners who have been involved in the curation of these experiences we are able to illustrate just how diverse Melbourne’s business events offering is,” said Karen Bolinger, Chief Executive Officer, Melbourne Convention Bureau

“Business events are the highest yielding sector of the visitor economy, delivering $11 billion to the Victorian economy annually. The ability to showcase a taste of Melbourne to a domestic and international audience is a unique and powerful offering to AIME.”

Each tour will visit locations to go behind the scenes at Melbourne’s vibrant and distinct venues, and taste the delights of Australia’s food capital.

With partners already secured for 2018, Hosted Buyers are set to experience the best of Australiana at Melbourne Zoo; be thrilled at Luna Park; and experience Melbourne’s distinct laneway culture with Hidden Secrets Tours.

AIME will be held at the Melbourne Convention and Exhibition Centre, 20-21 February 2018.


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