Brisbane anticipates $150 million from bumper events lineup

Brisbane's bumper 2023 Major Events Calendar is expected to attract more than one million visitors to the city.

Brisbane Economic Development Agency (BEDA) will support more than 30 new and returning events in what will be Brisbane’s biggest line-up of major events in more than three years, tipped to inject $150 million into the local economy.

Featuring everything from sports and arts and music and cultural festivals, Brisbane’s bumper 2023 Major Events Calendar is expected to attract more than one million visitors to the city this year.

Highlights include international events such as the FIFA Women’s World Cup, Australian PGA Championship and World Science Festival, together with events born and bred in Brisbane including NRL Magic Round, Torian Pro and Brisbane Festival, which continue to grow the city’s reputation as a global events destination. There’s also a range of free and affordable events, like Curiocity Brisbane and BIGSOUND Country, complementing the city’s regular schedule of free events including City Sounds and Gigs and Picnics.

Lord Mayor Adrian Schrinner said major events are a mega driver of economic benefit to Brisbane, encouraging visitors to stay longer and support local business.

“Major events are the perfect excuse to make a weekend out of coming to Brisbane, creating a buzz across the city, filling precincts, hotels and restaurants with tourists and stay-cationers alike,” Mayor Schrinner said.

“This year’s jam-packed major events calendar is set to create some serious FOMO for travellers wanting to see the best events in Australia this year.

“Culture and sport are cornerstones of the community and with the rising cost of living biting, we’re proud that there are plenty of free and affordable events in the mix too to be enjoyed by everyone.

“We are seeing more and more mega events coming to Brisbane and expect that to continue growing in the lead up to the 2032 Olympic and Paralympic Games.”

Brisbane’s action-packed 2023 Major Events Calendar features in the city’s latest destination campaign, asking visitors “It’s all here, why aren’t you?”.

Brisbane Economic Development Agency chief executive officer Anthony Ryan, said the campaign will tease travellers by highlighting the exclusive events only on offer in Brisbane.

“This year, Brisbane is showcasing an incredible and exciting line-up of major events that you simply don’t want to miss!” Ryan said

“We saw sell-out crowds last year for many of the city’s major events and expect their popularity to peak again in 2023.

“Attracting a diverse calendar of stellar sporting and cultural major events to the city is a key priority as we prepare for Brisbane’s biggest and greatest global event in nine years.”


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