Auckland named best MICE destination third year running

The city was awarded Oceania's best MICE destination, beating competing nominees Wellington, Sydney and Melbourne among others.

Auckland has been awarded Oceania’s best destination for meetings, incentives, conferences and exhibitions (MICE) for the third year running at the World MICE Awards 2022.

Voted for by business events professionals worldwide, Auckland was up against nominees Adelaide, Brisbane, Melbourne, Wellington, Perth and Sydney.

Head Auckland Convention Bureau, Ken Pereira said the win reinforces the reputation of Auckland as a desirable business events destination.

“We are thrilled to be recognised as a leading destination by the global MICE industry as we continue to bring memorable business event experiences to our delegates, visitors and clients,” Pereira said.

The accolade follows Auckland being named the number one city to visit in Lonely Planet’s Best in Travel 2022.

“Tāmaki Makaurau Auckland is a special region which leaves our visitors with unforgettable memories. It blends world-class infrastructure, experienced talent, advanced industries, natural beauty and breath-taking experiences.”

In the 2021/22 financial year, Auckland won 102 business events, which are expected to inject $75.5m million into the region’s economy in the coming years.

“With the New Zealand International Convention Centre (NZICC) coming online, a newly refurbished Aotea Centre and the Viaduct Events Centre available from 2023, the future is exciting for Auckland conferences and events.”

The Awards also highlighted New Zealand’s overall appeal for international conferences and events with Air New Zealand named Oceania’s Best MICE Airline 2022.

Tourism New Zealand general manager NZ & Business Events Bjoern Spreitzer said the recognition shows the strength of ‘team New Zealand’ in attracting events.

“From our well-respected flagship air carrier to Tourism New Zealand’s national funding and support and our amazing cities, New Zealand offers the world-leading infrastructure and people to deliver outstanding events.”

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