Accor wins top gong for loyalty program

Live Limitless has been recognised as “best overall loyalty program” in Asia Pacific.

Lifestyle loyalty program, Accor Live Limitless (ALL), has won awards in two categories at the 2023/2024 Asia Pacific Loyalty Awards, held in Melbourne last week.

ALL won Best Overall Loyalty Program Travel – Car Hire, Airline, Accommodation, Airport and Best Overall Loyalty Program Other – Entertainment, Experience, Hospitality.

Accor Pacific COO, Adrian Williams, said the company is proud to receive the Australian Loyalty Association awards. 

“Our team was thrilled to accept the awards on behalf of all of our team members throughout Asia Pacific, who deliver incredible member experiences every day,” he said.

“These awards are recognition of the care and support they provide to all of our members.”

ALL is a free lifestyle loyalty programme that turns rewards points into hotel stays and experiences.

In February at AIME 2024, Accor announced an offer for ALL Meeting Planner loyalty members which will see them earn double reward points. 

It includes the chance to win a $1000 monthly prize, and an entry into the draw for one of two grand prizes with trips to Paris or the Maldives.

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