Three city hotels to convert to SureStay brand

BWH Hotels has signed three properties in Sydney and Brisbane that the company will convert to economy SureStay Hotels.

Renovations have begun on two of the conversion properties in Sydney – located in the CBD and in St Leonards, in the city’s north – which will become economy SureStay hotels.

Work is expected to be completed on both properties in late 2024.

The Brisbane property, located at Mount Gravatt in the city’s south, will become the first extended-stay SureStay Studio, with its existing residential apartments converting into two-bedroom accommodation.

The three SureStay properties are designed to appeal to the growing budget-conscious travel sector.

“SureStay Hotels has experienced remarkable growth in recent years … our premium economy products have become one of the fastest-growing brands in the hotel industry,” says Rod Munro, managing director, BWH Hotels Australasia.

“SureStay is resonating with investors as we navigate the current economic crisis. With a strong pipeline and interest from new developers, we look forward to continuing to expand SureStay’s presence across the region.”

The two new Sydney properties brings the number of BWH hotels in the harbour city to eight, with five in Brisbane.

Launched eight years ago, the SureStay portfolio consists of economy and premium economy brands SureStay, SureStay Plus, SureStay Studio and SureStay Collection.

“When labor and construction costs are at historical highs, a premium economy brand represents the ideal solution for cost-effective asset repurposing, serving as a gateway to a global brand,” says Danilo Curcuruto, BWH Hotels Australasia’s director of development.

“It’s great to see Australia catching up with the appreciation for this underestimated segment, which delivers consistency in performance, flexibility and a targeted approach to an emerging customer database.”

Globally, the SureStay portfolio boasts more than 450 properties with 30,000 rooms.

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