Rebrand and facelift for Noosa hotel

A luxurious Noosa hotel is set for a rebrand and transformation into an elegant wellness sanctuary in December 2025.

Sofitel Noosa on Hastings Street will transition to Elysium Noosa Resort, and its 175 rooms and suites will be redesigned by Melbourne interior architecture and design studio Mitchell & Eades.

“This transformation is far more than a rebrand – it’s a landmark evolution of one of Noosa’s most treasured hotels,” says Mark Wilkinson, general manager, Elysium Noosa Retreat.

Each of the rooms at the Queensland hotel is set to feature a balcony or terrace, with the oceanfront Elysium Suite featuring a private plunge pool and water views. 

Additionally, the property’s Wellness Suites offer private infrared saunas, terrace spas and bespoke concierge services to support personalised wellness routines.  

Elysium Noosa Retreat will also feature two dining establishments: Cibaria from Alessandro and Anna Pavoni, and Bar Capri. 

“We wanted to create a destination with global appeal – a new style of luxury for the region where Noosa’s essence is reimagined through a European lens,” says Hayley Mitchell, principal, Mitchell & Eades.

“It was important the guest rooms feel truly of place, with subtle nods to Noosa’s coastal lifestyle.

“Artworks and playful design details add personality and character to create a uniquely sophisticated coastal experience that speaks to a young, active audience and those seeking indulgence with ease.”

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