Accor has opened the doors to its first hotel in Victoria’s Yarra Valley, with Peppers Marysville now welcoming guests.
The property opened in 2015 as a Vibe Hotel, as part of a joint venture with the Victorian Government in a bid to revitale the town following the 2009 Black Saturday bushfires.
Now under new ownership by The Shakespeare Property Group, the property offers 101 guestrooms, including five suites, alongside a strong conference and event offering.
Located 90 minutes from Melbourne, Peppers Marysville caters to corporate groups with a dedicated conference centre comprising five meeting and conferencing spaces, which together can cater for up to 350 guests.
The hotel has also partnered with Australian cycling legend Simon Gerrans, to make use of the scenic cycling routes on its doorstep and tap into the bike tourism market.
Accor Pacific CEO Simon McGrath welcomed the opening, saying it’s a unique addition to the collection.
“It is fitting that one of Australia’s finest examples of boutique accommodation is now associated with Peppers, a brand synonymous with providing bespoke hotel experiences to guests for over 35 years,” he said.
“We’re seeing strong visitor numbers at our regional properties, especially those located within easy driving distance of major cities, and we’re forecasting greater growth with travellers now able to travel freely across all Australian states and territories and the introduction of the trans-Tasman bubble.”
Peppers Marysville is the fourth hotel that The Shakespeare Property Group has partnered with Accor on in Australia, following Novotel Sunshine Coast Resort, Pullman Cairns International and Novotel Cairns Oasis Resort.
The Shakespeare Property Group CEO and managing director Yak Yong Quek said the new partnership was “a natural association”.
“We believe the Peppers brand perfectly captures the essence of this boutique hotel, which is a welcome addition to the established reputation the hotel already enjoys,” he said.
“Regional tourism is vital to the Australian economy and key to the sustainability and vibrancy of communities and we are proud to invest in it.”