Noma Australia sells out in 90 seconds

Seats at Noma's Australian outpost sold out in just 90 seconds after going on sale on 30 October.
Rene Redzepi, executive  chef and founder of Noma
Rene Redzepi, executive chef and founder of Noma

Seats at Noma’s Australian outpost sold out in just 90 seconds after going on sale on 30 October.

According to Business Insider, all 5,600 seats at the restaurant – headed up by chef Rene Redzepi – sold out in less than two minutes, despite punters being charged $485 plus drinks, and being asked to pre-pay for their meal.

Noma Australia’s menu is still in development with the final offering expected to be confirmed in December, when the restaurant’s creative team relocate from Copenhagen to Sydney. Redzepi says that he has been on six research trips to Australia in the past 10 months securing suppliers and exploring Australia’s native culinary landscape.

“We’ve gone to as many regions as we can, to get a good perspective on the amazing produce in Australia. In December, we’ll move the entire creative team to Sydney so they can spend time putting together a menu that best showcases what we’ve found on our trips,” he said.

Earlier this year, Redzepi announced that Copenhagen’s Noma Restaurant will be closing in its current format, with the last dinner service to take place on New Year’s Eve, 2016. In its place, Redzepi will be opening an urban farm/restaurant concept on an auditorium-sized vacant lot in Copenhagen.

The popularity of Noma Australia is not dissimilar to that of Fat Duck, one of Heston Blumental’s restaurants, which took up residence at Melbourne’s Crown Casino for a three month period earlier this year, charging diners $525 plus drinks.

Noma Australia will be located in the Anadara Building, Barangaroo, Sydney, and will be open for lunch and dinner Tuesday to Satuday, from 26 January to 2 April, 2016.

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