New commercial director for Sofitel Sydney Darling Harbour

Sofitel Hotels and Resorts has welcomed Paul Andarakis to the role of commercial director at Sofitel Sydney Darling Harbour, its flagship property in Australia.

Andarakis (pictured, above) brings more than 20 years’ experience in the hotel sector, having managed global portfolios for corporate, wholesale and airline accounts, including across the Accor portfolio of brands such as Sofitel, Novotel, Grand Mercure and Ibis.

His most recent role was global account director at Marriott International, where he managed a portfolio of more than US$85 million.

At Sofitel Sydney Darling Harbour, he will spearhead development and implementation of the hotel’s commercial strategy, as well as brand and business development.

“We are thrilled to welcome Paul to the Sofitel Sydney Darling Harbour team,” says Sofitel Sydney Darling Harbour general manager Greg Brady.

“With his knowledge of the sector and understanding of the commercial and strategic needs of the business, he will tie together our sales, communications and marketing operations in a seamless unit.”

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